Hi, my name is
Gonzalo Serra
Building high-performance e-commerce experiences.
Currently at Innovate Group.
Experience
Full Stack Developer
2022 - PresentBuilding and maintaining Shopify Plus storefronts for global brands. Leading custom theme development, third-party integrations, and performance optimization across multiple high-traffic e-commerce projects.
- Delivered hundreds of Shopify Plus stores for brands like Zumba Wear, Nestlé, and Hey Dude
- Integrated third-party services including Klaviyo, Andreani, and Mercado Pago
- Implemented custom Liquid themes with focus on performance and user experience
- Customized Shopify checkout to improve conversion rates and customer experience
- App development and maintenance to extend Shopify functionality and meet specific client needs
- Worked with top-level technologies including Remix, React, Node.js, GraphQL, Vue.js, and Typescript
Collaborative Projects
Brands and stores I've contributed to as part of the team.
Zumba Wear
Fitness activewear Shopify store for the global Zumba brand, delivering an energetic shopping experience to their international fitness community.
Nestle
Food and beverage e-commerce on Shopify for Nestle Argentina, enabling direct-to-consumer sales across their extensive product portfolio.
The Candle Shop
Artisan candles and home fragrance Shopify store, crafting a sensory-driven shopping experience for candle enthusiasts.
Rusty
Surf and lifestyle brand's Argentine Shopify store, delivering authentic surf culture through a visually immersive shopping experience.
Skechers
Performance footwear Shopify store for the global comfort technology brand, delivering feature-rich shopping at enterprise scale.
Hey Dude
Casual footwear Shopify store for the comfort-first shoe brand, emphasizing lightweight lifestyle and effortless shopping.
Timberland
Outdoor footwear and apparel Shopify store for the iconic brand, delivering rugged style with a premium digital shopping experience.
Organic Spa
Natural skincare and wellness Shopify store, delivering a clean and calming digital experience for organic beauty products.
Diadora
Italian sportswear heritage brand's Shopify store, blending athletic performance with classic Italian design in a modern e-commerce experience.
Havaianas
Brazilian footwear brand's Argentine Shopify store, capturing the vibrant spirit of Havaianas with a colorful shopping experience.
O'Neill
Surf lifestyle brand's Argentine Shopify store, migrated from legacy platform with focus on outdoor lifestyle storytelling.
SANVT
Sustainable fashion Shopify store for the European essentials brand, emphasizing transparency and conscious consumption.
About
My name is Gonzalo, but you can call me Tonchi. I'm a 24-year-old Web Developer from Totoras, Santa Fe, Argentina, passionate about the IT world and continuous learning.
In 2019, I started studying Systems Engineering at the National Technological University. However, in 2023 I realized that a traditional academic path wasn't the right fit for me, so I decided to focus on a self-taught journey, constantly improving my skills and building real-world projects.
In 2022, I discovered Shopify and quickly became fascinated by its potential. I found real motivation in seeing how businesses could grow and increase their sales thanks to the solutions my team and I developed. Since then, I've been working as a Shopify Developer, always looking for new challenges and opportunities to keep improving.
Side Projects
shopirun
v1.3.1A CLI tool to streamline Shopify theme development and deployment workflows. Run commands interactively or directly from the terminal to manage your Shopify themes with ease.
npm i -g shopirun Platita
A personal finance app to track expenses, income, investments, and net worth — all in one place. Features real-time exchange rates, interactive charts, and monthly breakdowns.
Skills
E-Commerce
Frontend
Backend
Integrations
AI & Automation
Tools
Contact
I'm always open to discussing new projects, creative ideas, or opportunities. Feel free to reach out.