2022 | Rusty
Rusty
Surf and lifestyle brand's Argentine Shopify store, delivering authentic surf culture through a visually immersive shopping experience.
Shopify Surf Lifestyle
Services Development
Live Site
Visit
Overview
Rusty Argentina needed a Shopify store authentically representing their surf heritage with a modern, frictionless shopping experience. We developed a visually driven storefront with lifestyle content integration and seasonal collection showcases.
Key Features
- Lifestyle-first design with full-screen hero sections and surf photography
- Seasonal collection launch pages with lookbook-style presentation
- Wetsuit-specific sizing charts and technical specification displays
- Argentine market optimizations including local payment methods and shipping