2023 | O'Neill
O'Neill
Surf lifestyle brand's Argentine Shopify store, migrated from legacy platform with focus on outdoor lifestyle storytelling.
Shopify Surf Lifestyle
Services Development, Migration
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Overview
O’Neill Argentina transitioned from a legacy e-commerce platform to Shopify for flexibility and performance. We handled the full migration including product data, customer accounts, and URL redirects while building a new storefront capturing the brand’s surf heritage.
Key Features
- Complete platform migration with zero-downtime cutover preserving SEO rankings
- Lifestyle-driven content sections blending surf photography with shoppable collections
- Advanced filtering by sport activity, season, and product category
- Integrated blog connecting brand storytelling with product discovery